When your website is targeted by search engines due to illegal operations or content issuesReduce powerAfterwards, this is actually an opportunity to 'reform oneself'. If you can quickly identify problems, actively rectify them, and improve website quality,The weight can be restored or even exceed the original levelHere is a systematic guide to help you seize this opportunity.
phenomenon | performance |
---|---|
Keyword ranking drops sharply | The original homepage keywords fell outside of page 10 or completely disappeared |
Sudden decrease in traffic | Organic traffic has significantly decreased (30% -90%) |
Reduced website indexing | The number of indexed pages suddenly decreases |
The page is no longer being crawled | The frequency of crawler visits has significantly decreased (as shown in the logs) |
Google Search Console(GSC)perhapsBaidu Webmaster Tools
Error items: manual punishment, abnormal crawling, page quality issues
Traffic analysis tools (such as Google Analytics, Baidu Analytics)
SEO platforms (such as Ahrefs, 5118, Love Station, Webmaster Home)
Reason Type | frequently asked questions | Solution strategy |
---|---|---|
Content quality issues | Plagiarism, pseudo originality, hollow content, keyword stuffing | Delete low-quality content, improve readability, and supplement original information |
External link issues | Junk links, fake links, buying and selling links | Reject junk links and stop spamming behavior |
Structural Problems | Multiple dead links, no optimization for 404 pages, slow loading | Fix dead links, set 404 pages, speed up websites |
Black hat operation | Hide text, cheat by jumping, mirror site | Thoroughly clean up black hat behavior and write self inspection instructions |
Too many advertisements/pop ups | Disrupting user experience and affecting accessibility | Simplify advertising space and enhance user friendliness |
Low update frequency | Long term lack of updates and activity | Regularly update high-quality content to keep the site 'active' |
attacked | Being suspended and implanted in junk pages | Clean up in a timely manner, change passwords, and submit security instructions |
Delete low-quality, duplicate, and junk content
Check and reject bad external links(Google Disavow Tool)
Close the click through tool and terminate all cheating plugins
Google/Baidu manual punishmentSubmit a 'restoration application' after rectification
The appeal content includes:
Explanation of identified issues
The specific corrective measures you have taken
Promise not to use any illegal means again
Content upgradeWrite original articles with depth, data, and perspectives
Structural optimizationStrengthen internal chain construction, improve page opening speed, and adapt to mobile devices
Experience improvementReduce advertising, optimize layout, enhance interaction (comments, shares, etc.)
Publish industry insights, case studies, and guide articles
Submit articles to high weight media or platforms to enhance authority
Encourage users to actively share and cite
type | Recovery cycle (reference) |
---|---|
Content adjustment and slight reduction of authority | Recoverable within 1-3 weeks |
Black chain punishment, moderate power reduction | 1-2 months |
Black hat cheating, severe punishment | 3-6 months or even longer |
After completing a genuine rectification:
your siteClearer structure
contentSignificant improvement in quality
userStay longer, convert higher
Search engines rebuild trust in you
🔁 Many excellent websites have experienced power reductionBut after rectification, it actually saw a leap in ranking.
✅ Website health check (dead links, speed, content)
✅ Delete/replace junk content and excessive SEO content
✅ Use GSC/Baidu tools to check if penalized
✅ Reject junk external links
✅ Optimize 404 page and mobile experience
✅ Regularly update high-quality content every week
✅ Establish a small number of high-quality external links (without brushing)
✅ If manually punished, submit a detailed appeal report
✅ Full site SSL (https)+mobile adaptation optimization
✅ Establish content assets such as industry reports and practical tools
If you are willing to provide the website address or encounter specific issues (such as whether the content, links, or structure caused the downgrade), I can do it for you onceCustomized recovery suggestions。
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