Seize the opportunity of website demotion to give you a chance to reform yourself
admin
2025-06-12 09:55:20
0order

When your website is targeted by search engines due to illegal operations or content issuesReduce powerAfterwards, this is actually an opportunity to 'reform oneself'. If you can quickly identify problems, actively rectify them, and improve website quality,The weight can be restored or even exceed the original levelHere is a systematic guide to help you seize this opportunity.


✅ 1、 First of all, have you really been demoted?

1. Common signals of power reduction

phenomenonperformance
Keyword ranking drops sharplyThe original homepage keywords fell outside of page 10 or completely disappeared
Sudden decrease in trafficOrganic traffic has significantly decreased (30% -90%)
Reduced website indexingThe number of indexed pages suddenly decreases
The page is no longer being crawledThe frequency of crawler visits has significantly decreased (as shown in the logs)

2. Use tools to assist in judgment:

  • Google Search Console(GSC)perhapsBaidu Webmaster Tools

    • Error items: manual punishment, abnormal crawling, page quality issues

  • Traffic analysis tools (such as Google Analytics, Baidu Analytics)

  • SEO platforms (such as Ahrefs, 5118, Love Station, Webmaster Home)


🛠 2、 Common reasons and solutions for website downgrading

Reason Typefrequently asked questionsSolution strategy
Content quality issuesPlagiarism, pseudo originality, hollow content, keyword stuffingDelete low-quality content, improve readability, and supplement original information
External link issuesJunk links, fake links, buying and selling linksReject junk links and stop spamming behavior
Structural ProblemsMultiple dead links, no optimization for 404 pages, slow loadingFix dead links, set 404 pages, speed up websites
Black hat operationHide text, cheat by jumping, mirror siteThoroughly clean up black hat behavior and write self inspection instructions
Too many advertisements/pop upsDisrupting user experience and affecting accessibilitySimplify advertising space and enhance user friendliness
Low update frequencyLong term lack of updates and activityRegularly update high-quality content to keep the site 'active'
attackedBeing suspended and implanted in junk pagesClean up in a timely manner, change passwords, and submit security instructions

🔄 3、 Rectification+Reconstruction: Seizing the Golden Window of Recovery Period

Step 1: Eliminate hidden dangers

  • Delete low-quality, duplicate, and junk content

  • Check and reject bad external links(Google Disavow Tool

  • Close the click through tool and terminate all cheating plugins

Step 2: Submit an appeal (if applicable)

  • Google/Baidu manual punishmentSubmit a 'restoration application' after rectification

  • The appeal content includes:

    • Explanation of identified issues

    • The specific corrective measures you have taken

    • Promise not to use any illegal means again

Step 3: Rebuilding Content Value

  • Content upgradeWrite original articles with depth, data, and perspectives

  • Structural optimizationStrengthen internal chain construction, improve page opening speed, and adapt to mobile devices

  • Experience improvementReduce advertising, optimize layout, enhance interaction (comments, shares, etc.)

Step 4: Naturally obtain high-quality external links

  • Publish industry insights, case studies, and guide articles

  • Submit articles to high weight media or platforms to enhance authority

  • Encourage users to actively share and cite


📈 4、 Reference for website weight recovery time

typeRecovery cycle (reference)
Content adjustment and slight reduction of authorityRecoverable within 1-3 weeks
Black chain punishment, moderate power reduction1-2 months
Black hat cheating, severe punishment3-6 months or even longer

🧭 5、 Turning 'danger' into 'opportunity': Downgrading power becomes a turning point

After completing a genuine rectification:

  • your siteClearer structure

  • contentSignificant improvement in quality

  • userStay longer, convert higher

  • Search engines rebuild trust in you

🔁 Many excellent websites have experienced power reductionBut after rectification, it actually saw a leap in ranking.


🎯 6、 Suggested action list (checkable)

✅ Website health check (dead links, speed, content)
✅ Delete/replace junk content and excessive SEO content
✅ Use GSC/Baidu tools to check if penalized
✅ Reject junk external links
✅ Optimize 404 page and mobile experience
✅ Regularly update high-quality content every week
✅ Establish a small number of high-quality external links (without brushing)
✅ If manually punished, submit a detailed appeal report
✅ Full site SSL (https)+mobile adaptation optimization
✅ Establish content assets such as industry reports and practical tools


If you are willing to provide the website address or encounter specific issues (such as whether the content, links, or structure caused the downgrade), I can do it for you onceCustomized recovery suggestions

Previous article:No more

Next article:How to obtain high-quality external links

relevant content

Hot

Domestic domain name registration can use CF's d In principle, it is not allowed to directly use Cloudflare (CF) DNS for domain name registration (i.e. ICP registration) in China, for the following reasons ..
One Alibaba Cloud account can record several enterprises In Chinese Mainland, according to the regulations of the Ministry of Industry and Information Technology and Alibaba Cloud's actual operating rules, an Alibaba Cloud account can only be a subject (i.e., an enterprise or an individual) ..
A Brief Discussion on Virtual Data in SEO In the field of SEO, the concept of "virtual data" is often overlooked but misused, and even used as a success indicator by some practitioners. The so-called '...'
Can AI completely replace search engines The current industry consensus on whether AI can completely replace search engines is that in the short to medium term, AI is unlikely to completely replace search engines ..
Why is it said that Baidu SEO is dead The statement 'Baidu SEO is dead' does not mean that Baidu search optimization is completely ineffective, but reflects the opinions of many industry insiders and webmasters on the current state of Baidu SEO
Share some common methods for website SEO optimization .. Certainly. The following is a comprehensive and practical SEO optimization routine method and key details, applicable to most types of websites (such as corporate websites, e-commerce platforms, etc.)
Website operation: List the common mistakes in website optimization .. In the process of website operation and optimization, many webmasters or SEO practitioners often make fatal mistakes in pursuing short-term ranking results ..
How many raw peanuts can be eaten in a day Eating raw peanuts every day is acceptable, but the intake should be controlled because although peanuts are rich in protein and healthy fats, they are also high in calories. The following is scientifically reasonable ..
Baidu's Illusion The term 'Baidu illusion' usually refers to a misconception or misunderstanding that exists between user perception and actual experience on the Baidu search engine. Specifically ..
Seize the opportunity of website demotion to give you a chance to reform yourself When your website is downgraded by search engines due to illegal operations or content issues, it is actually an opportunity to "reform". If you can quickly identify the question ..