Obtaining high-quality backlinks is one of the core strategies in SEO (Search Engine Optimization) to increase website weight and search rankings. Below, I will systematically explain how to obtain high-quality external links from three aspects: strategy, channels, and techniques, suitable for various scenarios such as enterprise websites, self media, blogs, and cross-border e-commerce.

✅ 1、 What are the standards for high-quality external links?

Before obtaining, first understand what kind of external links are considered "high-quality":

🧩 2、 Common strategies for obtaining high-quality external links

1. Content Based Link Building

The most long-lasting, natural, and effective

• releaseIndustry expertise、Guide type article、Data report、Original research

• makeInfographicsEasy for others to cite

• Provide tools/templates (such as IVF cost calculator, medical terminology list)

✅ case: You may be quoted by the official account, Zhihu author and the media if you write a complete data interpretation of the success rate of three generations of test tube babies in the United States in 2025.

2. Guest Posting

• Submit articles to authoritative websites, media, and self media platforms

• Try to insert your website link in the author introduction or main text when submitting

• Recommended platforms: Zhihu Column, 36Kr, Jianshu, Sohu Account LinkedIn、Medium、Blogger、Tumblr

✅ skillUse original and segmented content to impress editors, such as writing "Experience of the real process of going to the United States for IVF" and submitting it to maternal and child media.

3. PR promotion+news release

• Publish press releases on large news media or industry websites

• You can submit articles through PR platforms such as PR Newswire, Sohu self media, NetEase account, etc

• Media such as Xinhua News Agency, Sohu Health, Today's Headlines, Phoenix Network, People's Daily Online Local Channel, etc

📝 pay attention toDon't pile up keywords, the content should be news oriented, and the anchor text should be set naturally.

4. Friendship link exchange (to be cautious)

• Create "homepage friendly links" with websites that have strong relevance and equivalent weight

• be careful:

  • Do not send group exchange requests

  • Do not exchange penalized websites or SEO blacklisted sites

  • Suggest controlling within 10

5. Industry directory/Yellow Pages website submission

• Submit information to industry authoritative directory websites or association sites (especially B2B enterprises)

• For example:

  • Medical industry: Dingxiangtong, Health Industry, Bio Valley

  • 留学/试管行业：好孕帮、试管之家、宝宝树、MommyFans 等

6. 问答平台植入

• 在知乎、百度知道、Quora、Reddit 等问答平台回答高质量问题并自然附上链接

• 回答要专业、真实，避免被删

✅ 提示：设置个人主页中的“网站链接”，也能获得主页权重的外链价值。

7. 利用社交平台带动引用

• 将内容同步发布到 Facebook、LinkedIn、微信公众号、小红书

• 被博主、自媒体引用你原文时，容易带动自然外链

• 通过分享带来流量也能间接提升排名

8. 找引用你内容但未加链接的人补链

• 使用工具（如 Ahrefs、BuzzSumo、Google Alerts）追踪有人引用你内容但未附链接的情况

• 主动发邮件请对方补充链接，成功率可达30%

🔧 三、实用工具推荐

❌ 四、需要避免的低质量外链行为

• 购买链接（风险高、容易被谷歌惩罚）

• 建垃圾站群互链

• 内容农场式外链（如文章目录站、论坛灌水）

• 页面底部堆链接（“友情链接大全”等）

• 黑帽SEO自动发帖、刷链

✅ 五、总结建议

如果你告诉我你的网站类型（比如：医疗科普、自营诊所、跨境服务等），我还可以为你量身推荐一批具体外链渠道名单或高权重投稿入口。