Obtaining high-quality backlinks is one of the core strategies in SEO (Search Engine Optimization) to increase website weight and search rankings. Below, I will systematically explain how to obtain high-quality external links from three aspects: strategy, channels, and techniques, suitable for various scenarios such as enterprise websites, self media, blogs, and cross-border e-commerce.

✅ 1、 What are the standards for high-quality external links?

Before obtaining, first understand what kind of external links are considered "high-quality":

🧩 2、 Common strategies for obtaining high-quality external links

1. Content Based Link Building

The most long-lasting, natural, and effective

• releaseIndustry expertise、Guide type article、Data report、Original research

• makeInfographicsEasy for others to cite

• Provide tools/templates (such as IVF cost calculator, medical terminology list)

✅ case: You may be quoted by the official account, Zhihu author and the media if you write a complete data interpretation of the success rate of three generations of test tube babies in the United States in 2025.

2. Guest Posting

• Submit articles to authoritative websites, media, and self media platforms

• Try to insert your website link in the author introduction or main text when submitting

• Recommended platforms: Zhihu Column, 36Kr, Jianshu, Sohu Account LinkedIn、Medium、Blogger、Tumblr

✅ skillUse original and segmented content to impress editors, such as writing "Experience of the real process of going to the United States for IVF" and submitting it to maternal and child media.

3. PR promotion+news release

• Publish press releases on large news media or industry websites

• You can submit articles through PR platforms such as PR Newswire, Sohu self media, NetEase account, etc

• Media such as Xinhua News Agency, Sohu Health, Today's Headlines, Phoenix Network, People's Daily Online Local Channel, etc

📝 pay attention toDon't pile up keywords, the content should be news oriented, and the anchor text should be set naturally.

4. Friendship link exchange (to be cautious)

• Create "homepage friendly links" with websites that have strong relevance and equivalent weight

• be careful:

  • Do not send group exchange requests

  • Do not exchange penalized websites or SEO blacklisted sites

  • Suggest controlling within 10

5. Industry directory/Yellow Pages website submission

• Submit information to industry authoritative directory websites or association sites (especially B2B enterprises)

• For example:

  • Medical industry: Dingxiangtong, Health Industry, Bio Valley

  • Study abroad/IVF industry: Good Pregnancy Help, IVF Home, Baby Tree, MommyFans, etc

6. Q&A platform implantation

• Answer high-quality questions and naturally attach links on Q&A platforms such as Zhihu, Baidu Zhidao, Quora, Reddit, etc

• Answer professionally and truthfully to avoid being deleted

✅ Tip: Setting the "website link" in the personal homepage can also earn the external link value of the homepage weight.

7. Utilize social media platforms to drive citations

• Synchronously publish content to Facebook, LinkedIn, WeChat official account and Little Red Book

• When your original text is quoted by bloggers and self media, it is easy to drive natural external links

• Sharing can bring traffic and indirectly improve rankings

8. Find someone who quoted your content but did not add a link to supplement the link

• Use tools such as Ahrefs, BuzzSumo, Google Alerts to track instances where someone references your content without a link attached

• Proactively send an email requesting the other party to provide a link, with a success rate of up to 30%

🔧 3、 Recommended Practical Tools

❌ 4、 Low quality external link behavior that needs to be avoided

• Purchase link (high risk, easily penalized by Google)

• Establish a garbage station group interconnection chain

• Content farm style external links (such as article directory sites, forum watering)

• Bottom of the page heap of links (such as "Friendship Link Encyclopedia")

• Black hat SEO automatic posting and chain brushing

✅ 5、 Summary and Suggestions

If you tell me your website type (such as medical science popularization, self operated clinics, cross-border services, etc.), I can also recommend a specific list of external link channels or high weight submission entrances tailored for you.