Why is it said that Baidu SEO is dead
The statement 'Baidu SEO is dead' does not mean that Baidu search optimization is completely ineffective, but reflects the deep disappointment of many industry insiders and webmasters towards the current Baidu SEO environment. Below is the explanation behind this statementmain reasonandCurrent situation analysis：
🧩 1、 Why is Baidu SEO called 'dead'?
1. Serious commercialization of search results
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Baidu search homepage is becoming more and more popularBidding advertisementBaijiahao content, mini programs, Baidu's own products (such as Baidu Baike, Baidu Wenku, etc.).
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The natural ranking position is heavily squeezed， The entry point for SEO traffic has narrowed.
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Even some brand keywords and long tail keywords are often dominated by Baidu products.
2. Baijiahao content dominates the list
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Baidu vigorously supports its own content platform "Baijiahao", and a large number of positions in natural search results are occupied by Baijiahao,Original websites are difficult to compete with。
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Even if the content quality of small/independent websites is higherDifficulty in obtaining rankings。
3. Algorithm updates are opaque and unstable
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The Baidu algorithm is frequently adjusted and lacks transparent announcements, and many websites have been optimized without significant results.
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Previous SEO experience and skills,gradual failureIt no longer has sustainability.
4. Slow inclusion, no weight given
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The indexing period for new websites has become longer, and after the content is indexedLong term no rankingIt is difficult to obtain weight.
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Many high-quality original content evenNever indexed。
5. Gray production/station clusters are still rampant
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Despite Baidu's emphasis on cracking down on cheating, a large number of "collection sites," "pseudo original content," and "garbage site groups" still occupy high positions in search results,Poor money drives out good money。
🕳 2、 Deep pain points from the perspective of webmasters
| problem | describe |
|---|---|
| Low returns | Spending a lot of time and resources optimizing SEO, but with little effect. |
| high uncertainty | Content quality does not equal ranking, and there are many changes in rules that are difficult to control. |
| Poor user conversion | Even with traffic, the jump rate and conversion rate are far inferior to social or private domain channels. |
| Tool failure | Baidu Webmaster Platform updates slowly, data lags behind, and analysis value decreases. |
🧭 3、 Is Baidu SEO still valuable?
Despite facing the aforementioned issuesIt cannot be said that Baidu SEO is completely uselessThe following scenarios still have value:
✅ Ranking of Enterprise Brand Words
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Self built websites occupying brand keyword search results can help businesses endorse and convert.
✅ High value long tail keywords
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There is still a chance to rank and convert keywords in certain niche areas with low competition.
✅ Weighted station/old station
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Accumulated websites, continue to maintain content quality,Still able to obtain stable traffic。
🔄 4、 Suggestions for future coping strategies
| suggestion | describe |
|---|---|
| Multi platform layout | No longer rely on Baidu as a platform to expand traffic sources such as Tiktok, WeChat ecology, Little Red Book and Zhihu. |
| Strengthen the operation of private domain traffic | Build official account, community and private domain pool to complement SEO. |
| Content structure upgrade | Pay attention to multimedia content, such as videos and graphics, to improve distributability and transferability. |
| English/Foreign Trade SEO Attempt | If applicable, Google SEO is more fair and predictable compared to Baidu. |
✅ In summary:
Baidu SEO is not 'dead', but it has alreadyNo longer suitable for everyoneEspecially for small and medium-sized websites and new brands that rely on natural traffic to attract customers, they should be treated rationally, change their strategies, and avoid excessive investment.
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