The term 'Baidu illusion' usually refers to a misconception or misunderstanding that exists between user perception and actual experience on the Baidu search engine. Specifically, it can be understood from the following aspects:

1、 What is the 'Baidu illusion'?

The "Baidu illusion" is not an intentional illusion created by Baidu itself, but a misleading or partially real impression generated by users when using Baidu search based on factors such as interface, search result ranking, and information display.

Simply put, it means that users believe that "Baidu search can find all the answers they want" or "the top ranked results are always the most authoritative and useful information", but in reality, this is often not entirely true.

2、 What are the manifestations of Baidu's illusion?

1. Excessive commercial coverage of search results
   Bidding advertisements and Baidu's own content (such as Baijiahao, Baidu Zhidao, Baidu Baike) occupy a large number of prominent positions, leading users to mistakenly believe that these results are the highest quality answers.

2. The illusion of authenticity and authority of information
   The content listed on the homepage may not necessarily undergo strict review and may contain low-quality information, outdated data, and even misleading content.

3. Lack of information diversity
   Baidu search results sometimes overly focus on a certain type of content source, lacking the presentation of diverse perspectives and independent third-party resources.

4. Misjudgment caused by algorithmic black box
   Baidu's search ranking algorithm is not open and transparent, making it difficult for users to determine the mechanisms behind search results, leading to blind trust in the objectivity of the results.

3、 Why does the 'Baidu illusion' occur?

• Clever interface design and advertising layout
  The design of Baidu homepage and search results page blurs the boundary between advertising and natural results, and advertising information is often mistaken for natural results.

• User habits and dependency psychology
  Users are accustomed to the first screen content and are lazy to filter multiple times, making it easy to consider content that appears in the first few as authoritative.

• Information provider behavior
  For the sake of traffic and ranking, some content producers create "superficially popular" information through SEO optimization, clickbait headlines, pseudo originality, and other methods to mislead users.

4、 How to avoid the illusion of Baidu?

1. Enhance the ability to discern information
   Develop the habit of cross verifying information through multiple channels and not blindly trust search results on the homepage.

2. Identify advertising and promotional content
   Pay attention to the advertising tags on the page to avoid being misled by bidding advertisements.

3. Using multiple search engines and professional databases
   Combine multiple resources such as Google, Bing, Zhihu, and professional academic websites to obtain information.

4. Pay attention to authoritative sources and official releases
   For important information, try to consult content published by authoritative institutions or official channels.

5、 Summary

"Baidu's hallucination" is a common phenomenon in the modern Internet information environment, reminding us that we cannot simply rely on the results of a single search engine, but must cultivate critical thinking and information screening ability to find truly valuable and reliable answers in the ocean of information.