What is the SEO effect of schema structured data on Baidu
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2025-06-12 17:24:45
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existBaidu search engineUp,Schema. org Structured DataThe role ofIt's far less effective than directly taking effect on GoogleHowever, it still has certain value, especially when combined with Baidu's own structured strategy.

📌 Analysis of the Actual Effect of Schema on Baidu

✅ 1. Indirectly improve grasping efficiency

  • Although Baidu has not fully adopted all the standards of Schema. org, its web crawlers have a higher tendency to crawl and index web pages with clear structures and standardized tags.

  • Use structured tags (such asJSON-LD, RDFa, Microdata）It can improve the semantic readability of web pages, making it easier for Baidu to "understand page content".

⚠️ 2. It won't generate rich media search results directly like Google does

  • Currently, BaiduNot supporting schema rich media display(e.g. FAQ folding, star rating, structured clinic information card), i.e.:

    Adding a schema will not result in visual enhancements such as "stars", "prices", "Q&A" on your page on Baidu.

✅ 3. Adapting to Baidu's structured system is more effective

Baidu recommends using it moreOur own structured data systemTo achieve deeper SEO optimization:

Baidu structured approachbrief introduction
MIP (Mobile Web Acceleration) Structured DataBaidu's early promotion of a mobile first framework with clear structure and fast loading.
Baidu Resource Platform Data SubmissionStructured data such as products, Q&A, medical institutions, etc. can be submitted through the Baidu search resource platform.
JSON data push (medical, Q&A)This is particularly important for medical institutions, and it is more effective to cooperate with the "Authoritative Certification of Medical Institutions".
🎯 Suggestion: How to handle schema when doing Baidu SEO?
operaterecommend
✅ Do you want to keep Schema. org?reserveAlthough Baidu does not directly use it, it is beneficial for web crawlers to understand, other search engines (such as Google, Bing), and browser parsers
✅ Baidu specific structured data?integrateFor example, submitting medical information through Baidu search resource platform or JSON
✅ use< meta>key word?Baidu is still in favor of < meta name=" keywords" >、 < meta name=" description" >It has reference value and is recommended to use

📌 Summary: The practicality of schema in Baidu

roledescribeeffect
Grab AssistStructured data enhances Baidu's understanding of crawling and indexing✅ to be helpful to
Display optimizationUnrated, Q&A, FAQ style and other rich media displays❌ Not Supported
Baidu Recommended SolutionCombining with Baidu's structured platform MIP、 Mini programs and other methods✅ Better effect
Regarding overseas search enginesSupport Google, Bing, Yahoo, etc✅ Strongly recommended for use

🔧 Practical advice：
If you are targeting bilingual users in China and the United States or the international medical tourism market, we suggest:

  • Google uses a complete schema structure（JSON-LD）

  • Baidu registration search resource platform+medical qualification certification+submission of structured data

  • Compatible with PC and mobile devices in website architecture, while maintaining clean and semantically oriented code

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