When doing SEO for enterprise websites,Two core issues must be given priority considerationBecause they directly affect search rankings, conversion rates, and long-term ROI:

✅ 1、 Is this website truly useful for the 'target customer group'?

👉 Why is it important?

The ultimate goal of search engine optimization is not "keyword ranking", but ratherAttracting the right peoplecombineFacilitate conversion(such as consultation, purchase, retention, etc.). So, we must ask ourselves:

🔍 Are you aware of:

• Who are your target customers? (Industry, Position, Region, Demand)

• What keywords will they search for? (Not what you want to show, but what they will input)

• What problems do they need to solve when they come to the website?

• Can website content make users believe in you, like you, and choose you?

✅ Response strategy:

• Conduct precise keyword research (buyer intent words, not general traffic words);

• Establish a content structure that aligns with the user journey:

  • Information page(Solving Questions)

  • Product/Service Page(Detailed Introduction+Trust Endorsement)

  • Conversion page(Case/Form/Contact Information)

• Enhance website trust (clear brand introduction, customer cases, contact information, qualifications, etc.)

✅ 2、 Is this website sufficiently search engine friendly?

👉 Why is it important?

No matter how good the content is, if the technical structure is poor, loading is slow, and crawling is difficult, neither Google nor Baidu can smoothly recognize, understand, and index your webpage, and SEO cannot play its value.

🔍 Have you noticed:

• Is the website mobile friendly (Mobile First Index)?

• Is the page opening speed up to standard?

• Is the URL standardized and clear in hierarchy?

• Are there duplicate content, dead links, 404, or jump links?

• Is the internal chain structure reasonable, and are there Sitemaps and robots.txt?

• Have standardized titles, descriptions, and H tags been set?

✅ Response strategy:

• Use tools such as Google Search Console, Baidu Webmaster Tools, Screaming Frog, etc. to conduct a site wide physical examination;

• Optimize core metrics: Core Web Vitals (especially Large Contentful Paint, CLS, etc.);

• Using structured data (Schema. org) to help search engines understand page meanings;

• Keep the website code concise and the modules clear, ensuring "fast crawling, accurate recognition, and excellent content".

🔚 Summary: Enterprise website SEO must grasp the two lines of "people+search engines"

Summary in one sentence:

Enterprise website SEO is not about "piling up keywords", but about "creating a website that people love to read, machines understand, and can convert".

If you can address these two core issues well, coupled with strategies such as external link building, social media marketing, and content matrix, SEO can truly unleash its maximum value of long-term stability and low-cost customer acquisition.

If you need customized optimization suggestions for specific industries (manufacturing, healthcare, overseas, education, etc.), I can also provide further advice.