The three core steps of doing SEO well can be summarized as follows:

✅ Step 1: Keyword research (identify user needs)

Keyword research is the foundation of the entire SEO process, determining whether your website can attract the 'right people'.

🎯 Goal:

Identify and lock in target usersTruly searchable keywordsCovering itFull search intent path。

🔧 Operation points:

• Tools used: Google Keyword Planner, Baidu Index Ahrefs、 5118, Webmaster Tools

• Covering 3 types of keywords:

  • Core keywords(Industry terms, such as' industrial automation equipment ')

  • Long Tail Keywords(Specific demand words, such as "industrial automation equipment brands suitable for small and medium-sized enterprises")

  • User question wordsHow long is the typical lifespan of automation equipment

• Distinguish search intent:

  • Information type (understanding, comparing)

  • Guide type (ready to purchase)

  • Trading type (ordering, consulting)

🎁 Small suggestion:

Think about search terms from the customer's perspective, rather than product terms from the company's perspective.

✅ Step 2: On site optimization (making people and search engines understand you)

Optimizing website content and structure to make the page haveHigh relevance, high readability, and technical collectability。

🎯 Goal:

Ensure that the page content accurately matches the search intent, and that the technical aspect can be smoothly captured and understood by search engines.

🔧 Operation points:

• Content optimization:

  • Page Title and Meta Description contain keywords and attract clicks

  • Reasonably use H1, H2, H3 tags to organize the structure

  • The content has uniqueness, completeness, and credibility

  • Combining graphics and text, adding appropriate videos, and FAQ modules to enhance user experience

• Technical optimization:

  • Ensure fast website loading and mobile adaptation

  • Build a clear URL structure (avoid excessive parameters and dynamic URLs)

  • Set up Sitemap, robots.txt, 301 redirects, etc

  • Using structured data to label core content (such as products, ratings, FAQs)

🎁 Small suggestion:

Each target keyword should have a corresponding 'target landing page', and focus on the relevant content of that keyword to avoid content duplication and competition.

✅ Step 3: Off site optimization (establishing website authority)

Off site optimization mainly involvesExternal link constructionEnhance the credibility and authority of your website in the eyes of search engines.

🎯 Goal:

By using high-quality external links, the overall weight of the website can be increased, making it easier for pages to achieve rankings.

🔧 Operation points:

• Building high-quality external links:

  • Guest Blog Submission

  • Recommended Resource Page

  • Brand mention links

  • Industry website cooperation and exchange

• Social media exposure:

  • Use Weibo, Zhihu, Station B, WeChat official account, etc. to channel and increase brand references

• Word of mouth construction and PR:

  • Publish soft articles, industry reviews, and news sources to enhance influence

• Avoid cheating:

  • Prohibit the purchase of junk links, mass forum links, and the use of hidden links and other black hat methods

🎁 Small suggestion:

External links should not blindly pursue quantity, relevance and authority are the key factors that truly affect rankings.

🔚 Summary: SEO three-step flowchart

1. Looking for keywords ➜ Who is looking for them? What are you looking for? Is it worth it to do? two Create content and; Optimize website structure to meet search intent, enhance user experience, and comply with technical requirements Building links& Enhance trust ➜ Make search engines believe that you deserve to be ranked high

To put these three steps into practice, you can actually use these three keywords to remember:

🔍 Find the right word → 🧱 Build a Station → 🌐 Pull weight

If you are doing SEO for corporate websites, e-commerce sites, or content-based websites, you can also refine the execution strategies for each step based on specific types, and I can further help you develop a detailed action plan. If needed, please feel free to ask me again!