In the process of website operation and optimization, many webmasters or SEO practitioners often commit some mistakes while pursuing short-term ranking resultsfatal errorThese errors not only affect the search engine performance of the website, but may also directly lead to the website being downgraded, traffic decreasing sharply, or even being targeted by K sites.

The following are the most common fatal mistakes in website optimization, as well as the reasons and coping strategies behind each mistake:

❌ Error 1: Only pursuing ranking without paying attention to user experience

Problem manifestation:

• Page content is piled up with keywords but lacks readability;

• Ad pop ups fill the screen, interfering with browsing;

• Frequent page jumps and slow loading speed;

• Without a clear navigation structure, users cannot find information.

consequence:

• High user bounce rate and short dwell time;

• Search engines determine low-quality pages;

• The final ranking drops and the conversion is invalid.

The correct approach:

• Content is written for users to read, not for search engines;

• Ensure fast loading speed and clear structure;

• Organize content based on user search intent.

❌ Error 2: Keyword stuffing, excessive optimization of anchor text

Problem manifestation:

• The same keyword is repeated countless times in the title, description, and main text;

• The internal chain anchor text is all precisely matched keywords;

• The anchor text of the external link is completely consistent and lacks naturalness.

consequence:

• Regarded by search engines as SEO cheating;

• The page has been downgraded or even the entire site has been punished;

• The user reading experience is extremely poor, reducing trust.

The correct approach:

• Maintain the natural distribution of keywords and combine semantic optimization;

• Diversified anchor text (mixed use of brand words, URLs, and generic words);

• Avoid screen brushing keywords with repetition.

❌ Error 3: Ignoring mobile optimization

Problem manifestation:

• The website is poorly formatted on mobile phones;

• The button is too small and inconvenient to operate;

• Mobile loading speed is slow and there is no responsive design.

consequence:

• Google and Baidu prioritize indexing mobile pages;

• Poor mobile experience directly affects ranking;

• Serious traffic loss.

The correct approach:

• Using responsive design;

• Optimize mobile speed (compress images, streamline JS/CSS);

• Mobile content should be consistent with PC, do not block content.

❌ Error 4: Over reliance on third-party content, collection, and pseudo originality

Problem manifestation:

• The website extensively uses collected content or text generated by pseudo original software;

• Lack of truly valuable original content;

• The content is pieced together and has a high degree of repetition.

consequence:

• Being judged as duplicate content by search engines, without the right to duplicate;

• Low user recognition and weak brand awareness;

• The content cannot obtain natural external links.

The correct approach:

• Emphasize the production of original content;

• Write useful and in-depth content that combines enterprise business;

• Introduce charts, data, cases, FAQs, etc. to enhance the practicality of the content.

❌ Error 5: Insufficient technical SEO (page crawling& Index problem)

Problem manifestation:

• Robots.txt blocks important page crawling;

• There is no sitemap. xml file;

• The URL structure is chaotic and contains a large amount of duplicate content;

• Using JS to generate content, search engines are unable to crawl it.

consequence:

• The page cannot be indexed by search engines;

• The scattered weight and repetitive content affect the overall ranking;

• Keyword ranking is difficult to improve.

The correct approach:

• Configure the sitemap, robots, and standard labels;

• Monitor the crawling status (Baidu Webmaster Tools, GSC);

• Reasonably use canonical to avoid duplicate pages.

❌ Error 6: Neglecting website security and stability

Problem manifestation:

• Without HTTPS, still using HTTP;

• Frequent website crashes, hacking, and suspension;

• Plugin vulnerabilities were not promptly fixed.

consequence:

• Search engine security warnings and downgrading;

• User access interruption and traffic loss;

• Data has been tampered with and user privacy has been compromised.

The correct approach:

• Enable SSL (HTTPS);

• Regularly backup and update systems and plugins;

• Use website firewall (WAF) and security monitoring services.

✅ Summary: The 'Red Line List' in Website Optimization

📌 Final suggestion:

Website optimization is not a "sprint", but a "marathon" of long-term operation and strategy execution.

Before implementing any SEO strategy, be sure to ask yourself:

Is this useful for users
Is this transparent and friendly to search engines
Can this continue for the long term

By using these three questions to constrain behavior, your SEO strategy will not deviate. If you need me to help you diagnose any fatal errors on a specific website, please feel free to continue sending me for analysis.