Capturing the clues before a website is downgraded is like smelling the smell of a storm in advance - once it's detected early,You have a chance to avoid a catastrophic ranking dropEven surpassing competitors when they are caught.
Below isCommon precursor signals of weight reduction+analysis methods for early warning+list of practical suggestionsHelp you make repairs before the website is truly 'hacked'.
The originally stable main keywords fluctuated violently in the short term, such as:
Today's homepage → Tomorrow's page 3 → Coming back the day after tomorrow
Ranking shows a roller coaster trend
hazard level: ⚠️ centre
describeSearch engines are testing/reevaluating the trustworthiness and content quality of your page
Normal website indexing should have a steady and slow growth
If you find:
Sudden decrease in inclusion (especially when old content is deleted)
Site map not included after being pushed
hazard level: ⚠️ tall
describeThe content has been judged as low-quality or duplicate by search engines, which may have triggered quality algorithms
View log tools or Baidu Webmaster/GSC data
Recently, there have been:
Baidu/Google crawling frequency significantly decreases
Originally crawled dozens/hundreds of times a day → turned into single digits or even stopped
hazard level: ⚠️ tall
describeSearch engines may 'decrease interest' in your website or be negatively labeled
Use Baidu Analytics and GA to view certain core pages:
Bounce rate>80%
Average dwell time<20 seconds
hazard level: ⚠️ centre
describePoor user behavior indicators mean that the page content cannot meet the search intent and may be judged as low-quality by the system
Monitoring of external links:
The main external link website has been penalized (downgraded)
The friend link page has been nofollowed, deleted, or redirected
hazard level: ⚠️ Medium to high
describeOnce there is a problem with the dependency external chain, your weight will be affected
The site appears:
A large number of dead links 404
Pop up ads obscure the main content
Hacked advertising page/medical/gambling content
hazard level: ⚠️ tall
describeThe algorithm will consider your website to be "out of control" and affect trust ratings
tool | Monitored content |
---|---|
Baidu Webmaster Tools | Inclusion, indexing, crawling exceptions, dead links, mobile adaptation, indexing exceptions |
Google Search Console | Coverage status, capture frequency, abnormal notification, manual penalty reminder |
5118/Love Station/Webmaster's Home | Keyword ranking trends, loss of external links, and fluctuations in vocabulary size |
Log Analysis Tool | Distribution of spider crawling frequency, status code, and page visit frequency |
Regularly review the following 5 data changes every week:
index | monitor mode | Warning threshold |
---|---|---|
Total amount included | Baidu Webmaster/Google Search Console | Decrease by more than 10% for three consecutive days |
Main keyword ranking | Ahrefs/5118 | Within a week, more than 5 words or core words have fallen out of the top 10 |
Capture frequency | Log/GSC/Baidu Tools | Significant decrease of over 50% |
bounce rate | Baidu Analytics/GA | Continuous increase exceeding 10% |
External link abnormality | Ahrefs/Baidu External Link Analysis | Suddenly losing a large number of external links or anchor texts unrelated |
Warning signs of problems | Priority operation |
---|---|
Ranking fluctuations | Update page content to enhance semantic relevance; Reduce keyword stuffing; Enhance internal chain stability |
Capture reduction | Submit new site map, fix dead links, ensure site opening speed and server status are normal |
Decreased inclusion | Improve the originality and readability of page content, and avoid a large number of identical pages; Strengthen internal chain orientation |
Poor user experience | Reduce advertisements and pop ups to enhance page readability; Clear content structure; Add videos/charts to enhance attractiveness |
External link loss | Build more natural reference external links, stop relying on "junk links", and actively reject junk external links (Google Disavow) |
Ranking fluctuations ≠ weight reduction, but frequent fluctuations are early signals
Crawling frequency and indexing volume are barometers of search engine interest
Content quality+external link quality+user experience, synchronization of the three is truly secure
If you are willing, I can help you create a set of * * "Automatic Downgrading Warning Form" templates * * based on the specific situation of your website (such as keywords, industry, content structure). If needed, just tell me your website type or main focus. We can further develop your 'SEO risk radar'.
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