In today's environment where search engines and users are equally valued,Improving user experience (UX) is not only the key to retaining users, but also one of the core elements of SEO, conversion rate optimization, and brand buildingThe following is the latest compilation for 2025Five key points for improving core user experienceBased on current user behavior research, mainstream website redesign trends, and algorithm update trends.
Loading time exceeding 3 seconds,53% of users will leave directly(Source: Google)
Core Web Vitals officially serves as a Google ranking signal
Enable CDN acceleration for static resources
Lazy image loading, WebP format compression
Reduce JS/CSS request merging and asynchronous loading
Use server caching (such as Nginx+Redis)
Google PageSpeed Insights
GTmetrix
Web.dev
More than 75% of users come from mobile devices
Google has implemented a comprehensive Mobile First Index indexing mechanism
The page automatically adapts to various screens, with appropriate font, button, and text spacing
Do not experience horizontal scrolling or occlusion (such as pop ups)
Convenient form operation, supporting voice input/automatic filling
Google Mobile Adaptation Testing Tool
Chrome iPadOS → Device Simulator
On average, users are on the pageOnly take 8 seconds to determine whether to leave
The page structure is chaotic and prone to jumping out
H1/H2/H3 has a clear structure, which is conducive to browsing and SEO
Priority display of important information (Golden Triangle area)
List, chart, and folding modules improve information scanning efficiency
Breadcrumb navigation+search function+internal chain navigation system
Small details reflect the professionalism and reliability of the website
Enhance the sense of human-machine dialogue and improve conversion rates
The button hover and click feedback are obvious to avoid "unresponsive feeling"
Instant feedback on form verification, friendly prompts (to avoid global errors)
Add micro effects to page switching or data loading (such as skeleton screens)
Framer Motion (Front end Animation Library)
Hotjar (View User Behavior Trajectory)
Improving user engagement=reducing bounce rate+increasing second hop+increasing conversion rate
Add interactive modules on site: comment section, like, vote, rating
Clear CTA (such as "Try Now" or "Free Download"), visually prominent but not intrusive
Provide personalized recommendations or search history to enhance relevance
Multi language support/dark mode/font size adjustment and other personalized settings
direction | key initiatives | Tools/Suggestions |
---|---|---|
loading speed | Open within 3 seconds, compress images, streamline code | GTmetrix and PageSpeed |
Mobile Experience | Responsive design, compatible with all screens | Google Mobile Adaptation Test |
page structure | Clear information layering and emphasis on key points | Use H label+breadcrumbs |
Interaction details | Dynamic feedback+user-friendly operation | Framer Motion、 User heat map |
user participation | Comments, ratings, and CTA design are reasonable | Add interactive module+AB testing |
I need to provide a document based on your website type (such as e-commerce, content website, B2B, blog, etc.)Personalized UX Improvement Suggestions ChecklistIs that okay? Just tell me the direction of your website, and I will generate an executable optimization blueprint for you.
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