You mentioned "adding a website 'tagging error' check in the structured data information center", which usually refers to the system detecting your website's' tagging errors' in search engine structured data tools (such as Google Search Console's' structured data 'or Baidu Resource Platform's' data tagging tool')Structured data has incorrect or non compliant labelingThis will affect the display effect of search results.
Structured data is code embedded in web pages based on the Schema. org specification using JSON-LD, Microdata, or RDFa syntax to help search engines understand page content, such as articles, products, etc FAQ、 Comments, company information, etc.
Common situations of "marking errors" include:
type | describe |
---|---|
Missing required fields | in compliance withProduct Missing in tagname 、price Waiting for fields |
Field format error | If the time format does not matchISO 8601 standard |
Used outdated attributes | Used obsolete attributes from Schema. org |
Nested structure error | Irregular tag nesting, for exampleReview Not properly wrappedProduct within |
Inconsistent with page content | The marked content does not match the actual page text, which can easily lead to cheating |
Duplicate/Conflict Tags | The same content is repeatedly marked or conflicts with multiple sets of structured tags |
tool | describe |
---|---|
Google Rich Results Test | Check if JSON-LD/Microdata supports rich search result display |
Google Structured Data Testing Tool(旧版) | Accurately display tag content, nested relationships, and field errors |
Baidu Structured Data Detection Tool (Baidu Resource Platform) | Structured content detection for Chinese websites |
Schema Markup Validator | The detection tool officially supported by Schema. org is compatible with multiple types |
View structured data report → "Error" or "Warning" entry
Click on the specific page → View the field prompt for 'missing/formatting issues'
GSC will inform which schema type the issue is (such as Article, FAQ, Breadcrumb, etc.)
step | Operation suggestions |
---|---|
1. Check the source of the error | Use Google/Baidu detection tools to identify specific error items |
2. Refer to the document for repair | Refer to the documentation on Schema. org and correct the field names, types, and formats |
3. Check the nested structure | Ensure that substructures are correctly nested within the parent structure |
4. The page is authentic and consistent | Ensure that the structured markup content is consistent with the actual page content and avoid false labeling |
5. Re validate | After repairing, resubmit the verification request through GSC or Baidu tools |
❌ Mark all pages as Articles when they are actually product pages
❌ FAQ schema was placed on the content page, but the page did not display the Q&A
❌ Wrap field values with HTML tags in Schema tags
❌ Using Microdata in JavaScript rendering pages (recommended to use JSON-LD)
Structured data is a powerful tool for enhancing SEO effectiveness, but improper use can be recognized by search engines as cheating and even affect rankings. Regularly use structured detection tools to troubleshoot and ensure:
Complete fields
Formats Specifications
True and consistent
Do not duplicate tags
If you are willing, I can check the structured data of a webpage for you or generate compliant structured JSON-LD tags. Just tell me the page content or URL.
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