You mentioned "adding a website 'tagging error' check in the structured data information center", which usually refers to the system detecting your website's' tagging errors' in search engine structured data tools (such as Google Search Console's' structured data 'or Baidu Resource Platform's' data tagging tool')Structured data has incorrect or non compliant labelingThis will affect the display effect of search results.
Structured data is code embedded in web pages based on the Schema. org specification using JSON-LD, Microdata, or RDFa syntax to help search engines understand page content, such as articles, products, etc FAQ、 Comments, company information, etc.
Common situations of "marking errors" include:
type | describe |
---|---|
Missing required fields | in compliance withProduct Missing in tagname 、price Waiting for fields |
Field format error | If the time format does not matchISO 8601 standard |
Used outdated attributes | Used obsolete attributes from Schema. org |
Nested structure error | Irregular tag nesting, for exampleReview Not properly wrappedProduct within |
Inconsistent with page content | The marked content does not match the actual page text, which can easily lead to cheating |
Duplicate/Conflict Tags | The same content is repeatedly marked or conflicts with multiple sets of structured tags |
tool | describe |
---|---|
Google Rich Results Test | Check if JSON-LD/Microdata supports rich search result display |
Google Structured Data Testing Tool(旧版) | Accurately display tag content, nested relationships, and field errors |
Baidu Structured Data Detection Tool (Baidu Resource Platform) | Structured content detection for Chinese websites |
Schema Markup Validator | The detection tool officially supported by Schema. org is compatible with multiple types |
View structured data report → "Error" or "Warning" entry
Click on the specific page → View the field prompt for 'missing/formatting issues'
GSC will inform which schema type the issue is (such as Article, FAQ, Breadcrumb, etc.)
step | 操作建议 |
---|---|
1. 查错误来源 | 使用 Google/百度 检测工具,确定具体错误项 |
2. 对照文档修复 | 参考 Schema.org 的文档,对字段名称、类型、格式进行校正 |
3. 检查嵌套结构 | 确保子结构正确嵌套于父结构内 |
4. 页面真实一致 | 保证结构化标记内容和实际页面内容一致,避免虚假标注 |
5. 重新验证 | 修复后通过 GSC 或百度工具重新提交验证请求 |
❌ 把所有页面都标记为 Article,而实际是产品页
❌ 在内容页放了 FAQ schema,但页面并没有展示问答
❌ Schema 标记中用 HTML 标签包裹字段值
❌ 在含 JavaScript 渲染页面中使用 Microdata(建议用 JSON-LD)
结构化数据是一种增强 SEO 效果的利器,但不规范使用会被搜索引擎识别为作弊,甚至影响排名。定期使用结构化检测工具排查,并确保:
字段齐全
格式规范
真实一致
不重复标记
如你愿意,我可以为你检查某个网页的结构化数据,或生成合规的结构化 JSON-LD 标记。只需告诉我页面内容或网址即可。
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