Structured Data Information Center adds troubleshooting website for 'marking errors'
admin
2025-06-12 10:16:28
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You mentioned "adding a website 'tagging error' check in the structured data information center", which usually refers to the system detecting your website's' tagging errors' in search engine structured data tools (such as Google Search Console's' structured data 'or Baidu Resource Platform's' data tagging tool')Structured data has incorrect or non compliant labelingThis will affect the display effect of search results.


✅ What is a structured data tagging error?

Structured data is code embedded in web pages based on the Schema. org specification using JSON-LD, Microdata, or RDFa syntax to help search engines understand page content, such as articles, products, etc FAQ、 Comments, company information, etc.

Common situations of "marking errors" include:

typedescribe
Missing required fieldsin compliance withProductMissing in tagnamepriceWaiting for fields
Field format errorIf the time format does not matchISO 8601standard
Used outdated attributesUsed obsolete attributes from Schema. org
Nested structure errorIrregular tag nesting, for exampleReviewNot properly wrappedProductwithin
Inconsistent with page contentThe marked content does not match the actual page text, which can easily lead to cheating
Duplicate/Conflict TagsThe same content is repeatedly marked or conflicts with multiple sets of structured tags

🔍 How to troubleshoot structured data errors?

1. Use structured data detection tools

tooldescribe
Google Rich Results TestCheck if JSON-LD/Microdata supports rich search result display
Google Structured Data Testing Tool(旧版)Accurately display tag content, nested relationships, and field errors
Baidu Structured Data Detection Tool (Baidu Resource Platform)Structured content detection for Chinese websites
Schema Markup ValidatorThe detection tool officially supported by Schema. org is compatible with multiple types

2. Google Search Console/Baidu Webmaster Backend Report

  • View structured data report → "Error" or "Warning" entry

  • Click on the specific page → View the field prompt for 'missing/formatting issues'

  • GSC will inform which schema type the issue is (such as Article, FAQ, Breadcrumb, etc.)


🛠 Common structured data types& Tag Example

🔹 Article (Article)

json
< button class=" flex gap-1 items-center select-none py-1" aria-label=" Copy" > < svg width=" 20" height=" 20" viewBox=" 0 0 20 20" fill=" CurrentColor xmlns=" http://www.w3.org/2000/svg" class=" icon-xs >< (Laughter) copy < [button] < button class=" flex items-center gap-1 py-1 select-none" > < svg width=" 20" height=" 20" viewBox=" 0 0 20 20" fill=" CurrentColor xmlns=" http://www.w3.org/2000/svg" class=" icon-xs >< (Laughter) compile 36753 [button]
< script type= " application/ld+json"> { " @context: " https://tjfk.com" (a) the, " Type: " Article ", " headline": " Common Errors and Troubleshooting Methods in Structured Data;, "author": { " Type: "Person", "name": "张三" }, "datePublished": "2025-06-11", "image": "https://tjfk.com/image.jpg" }

🔹 Product(商品)

json
< button class=" flex gap-1 items-center select-none py-1" aria-label=" Copy" > < svg width=" 20" height=" 20" viewBox=" 0 0 20 20" fill=" CurrentColor xmlns=" http://www.w3.org/2000/svg" class=" icon-xs >< (Laughter) copy < [button] < button class=" flex items-center gap-1 py-1 select-none" > < svg width=" 20" height=" 20" viewBox=" 0 0 20 20" fill=" CurrentColor xmlns=" http://www.w3.org/2000/svg" class=" icon-xs >< (Laughter) compile 36753 [button]
< script type= " application/ld+json"> { " @context: "https://tjfk.com/", " Type: "Product", "name": "Apple iPhone 15", "image": "https://tjfk.com/iphone15.jpg", "description": "苹果最新款手机", "sku": "12345", "offers": { " Type: "Offer", "priceCurrency": "CNY", "price": "6999", "availability": "https://tjfk.com/show-1.html" } }

✅ 排查并修复建议流程

step操作建议
1. 查错误来源使用 Google/百度 检测工具,确定具体错误项
2. 对照文档修复参考 Schema.org 的文档,对字段名称、类型、格式进行校正
3. 检查嵌套结构确保子结构正确嵌套于父结构内
4. 页面真实一致保证结构化标记内容和实际页面内容一致,避免虚假标注
5. 重新验证修复后通过 GSC 或百度工具重新提交验证请求

🧩 提示:常见误区不要踩

  • ❌ 把所有页面都标记为 Article,而实际是产品页

  • ❌ 在内容页放了 FAQ schema,但页面并没有展示问答

  • ❌ Schema 标记中用 HTML 标签包裹字段值

  • ❌ 在含 JavaScript 渲染页面中使用 Microdata(建议用 JSON-LD)


✉️ 总结

结构化数据是一种增强 SEO 效果的利器,但不规范使用会被搜索引擎识别为作弊,甚至影响排名。定期使用结构化检测工具排查,并确保:

  1. 字段齐全

  2. 格式规范

  3. 真实一致

  4. 不重复标记


如你愿意,我可以为你检查某个网页的结构化数据,或生成合规的结构化 JSON-LD 标记。只需告诉我页面内容或网址即可。

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